Guest post by Charlotte Waller from SEO Gemini

I became so excited recently when I heard about a brand, sparkling new social media platform…until I was informed by someone within the digital industry that there’s always a "new” and "upcoming” platform around.  Authorities in the SEO world have started talking positively about a new site http://ifttt.com/, lets explore the potential possibilities.

Some interesting viewpoints have already been put across by the SEO industry, exploring the potential of this new platform which does not offer new ground breaking technology but does boast quality backing and easy use for it's users often resulting in viral uptake. How does partially automating your social media sound? On one hand, this can save you time, on the other hand you can lose your personality - different platforms have different voices and tones, you could risk sounding like a robot and losing your authenticity.

Automatically backing up your photos to Dropbox, thanking someone on Twitter for retweeting you or setting up an alert for when someone you are interested in and following posts something to Twitter or mentions you in a Tweet are some of the options mentioned in this SEO blog (link to http://www.rootswebsolutions.com/social-media/social-media-autopilot/). What are your thoughts? Visit the IFTTT platform to sign up and have a look for yourself but be aware, automation is not the key to everything.