Sussing Out The Competition
Published 14th August 2012
A key part of any strategy is understanding your current landscape and your competitors activity. It's an ideal opportunity to look at what is working well and what you feel could be improved to consider when executing your own digital strategy.
When looking at an online social media strategy this exercise is incredibly helpful and insightful and can help you to make a great head start. It will also inspire your creativity and maximise your opportunities using the online space.
When sitting down to start your discovery remember you need to look at this excercise from a prospect, client, influencer, board member or fans prospective. You are trying to look from the outside in opposed to your already professional, knowledgeable and cynical eye. How would your target audience respond to what they are seeing and hearing? It's also advisable that you get more than one perspective. Try and ask a few people within and some outside your organisation to give you some feedback for a well rounded view.
Here are some helpful questions that you can ask when visiting their social channels such as Facebook, Twitter, YouTube as well as their website and company blog.
From these insights you can start to map out your social strategy with awareness of your competitors and fresh ideas to give you the competitive edge.
Because sharing is caring…